Privacy Policy
Last updated: 2026/08/07
We respect your privacy. This policy explains what personal data we collect through this website, how we use it, and how you can contact us about it.
Who we are
ettbo is a consultancy based in Malmö, Sweden.
Contact: hello@ettbo.com
What we collect
If you sign up for our newsletter, we collect your email address. We do not intentionally collect sensitive personal data through this website.
Website analytics
We use a third-party analytics service to collect limited, anonymized information about how visitors use this website, such as page views, referral sources, general location, and device type. This information is used only to understand and improve the site and cannot be used to identify individual visitors. We do not use analytics cookies or persistent identifiers.
Email address
We use your email address to send ettbo articles, updates, and occasional notes. We do not sell, rent, or trade your email address. We do not share it with third parties for their own marketing.
Legal basis
We process your email address based on your consent. You give consent when you sign up for the newsletter, and you can withdraw that consent at any time.
Newsletter provider
Newsletter subscriptions are managed through a third party provider, which processes email addresses on our behalf so we can send and manage newsletter emails.
Website provider
This website is hosted by a third party provider which may process limited technical data necessary to provide and secure the website.
How long we keep your information
We keep your email address for as long as you remain subscribed to the newsletter. If you unsubscribe or ask us to delete your email address, we will remove it unless we are required to keep it for a legal reason.
How to unsubscribe
You can unsubscribe at any time using the unsubscribe link in any newsletter email. You can also contact us at hello@ettbo.com and ask to be removed.
Cookies and analytics
This website uses only cookies or similar technologies that are necessary for the website to function.
Your rights
Under the GDPR, you may have the right to:
Access the personal data we hold about you
Ask us to correct inaccurate personal data
Ask us to delete your personal data
Withdraw your consent
Object to or restrict certain processing
Request a copy of your personal data in a portable format
To make a request, contact us at hello@ettbo.com.
Complaints
If you believe your personal data has been handled incorrectly, you can contact us and we will try to resolve the issue.
You also have the right to file a complaint with Integritetsskyddsmyndigheten, the Swedish Authority for Privacy Protection.
Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page.